Case Studies

Scharf Group Group Case Study

The Scharf Group LLC is an independent financial services company operating out of Philadelphia. Founded by Glen Scharf in 1995, The Scharf Group LLC was born out of a desire and perceived need for a smaller more personalized brokerage house. Glen had worked for years at the Prudential Philadelphia branch and realized that the large firms were too large to put the client's needs first. Rather than servicing a small fish in a big pond, Scharf created a situation wherein all clients are big fish and the pond is more of a carefully tended aquarium, where a client is better protected and educated for the exigencies of the modern business world.

Starmedia was contracted in 2007 for brand design and marketing. This included corporate identity, interactive media and design services. The vision for the Scharf Group was built into the company, Starmedia were contracted to groom this vision and produce a matrix through which it can be expressed.

The marketing campaign began with logo design. The Scharf logo was designed using specific color schemes and fonts. The S for Scharf is imposed on a grid, showing Scharf covering all axes, showing their holistic approach to client development. With the blue on grey coloration giving a three dimensional look to a two dimensional logo.

We constructed a website that was tailored to the Scharf business model; fresh, modern and, personalized. The Scharf Group website was designed around the idea of a newspaper, namely, Scharf Times. It is an innovative way to attract new clients and to give existing clients a dynamic resource for their firm. Giving them a reason to look at the site every day, and educating them to the ways and methods of the business world.

We also supplied the Scharf Group with a complete corporate identity package. This included the stationery (business cards, envelopes, letterheads), corporate nametags for events. Our ongoing relationship with the Scharf Group allowed us the opportunity to design invitations for a Casino Night event.

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