What is User Experience?
You may have heard people use the terms Usability and Information Architecture. These are just two parts of what we call a User Experience. UX is the practice of applying User Centered Design techniques to every aspect of a website. Our proven methodology leaves no stone unturned and ensures that no user interaction is left to chance.
Why is User Experience Important?
Ensuring that your site anticipates and responds to user needs is one of the most efficient ways of maximising Return on Investment (ROI). A good user experience reduces friction by eliminating obstacles and distractions. User Experience delivers tangible and non-tangible returns in ways that are measurable and accountable.
Over the last few years, Starmedia has worked on multiple websites. From simple campaign microsites, to rich content websites and transactional ecommerce solutions, we understand that all sites have different purposes. It doesn't matter if your site is designed to generate direct or indirect revenue, reduce costs or just communicate your brand and its values, it must put the visitor first if it is to reach its potential. Starmedia has the skills and experience to help you.
Whether you're looking to brand your company, design a new website or redesign your current one, STARMEDIA knows how to make you're brand total SUCCESS!